Upon arrival in Marrakech, you will be met inside the terminal by your Solaya representative who will assist with immigration procedures, luggage collection, and airport formalities through a personalized meet and greet service. 

Transfer by private vehicle to your riad, the traditional Moroccan courtyard house that is the only honest way to sleep in the Medina. 

The evening begins at Djemaa el-Fna, the great square at the heart of Marrakech, as it undergoes its nightly transformation. By dusk the storytellers, musicians, snake charmers, and food vendors have taken their positions and the square becomes something that no travel writing has ever quite managed to describe accurately. Your guide walks you through it, giving you the context that turns spectacle into culture. 

Dinner by candlelight in an atmospheric traditional Moroccan restaurant, a three-course introduction to a cuisine that has been refining itself for centuries. A fitting close to a first evening in a city that has been doing this for a very long time. 

A morning drive south from Marrakech into the High Atlas, the landscape rising from the ochre plains of the city into the green valleys and snow-capped peaks of the Berber heartland. 

The village of Imlil sits in the foothills of Mount Toubkal, the highest peak in North Africa, its lanes quiet with the particular stillness of a place that has never needed to perform for visitors. You arrive at a boutique lodge overlooking the mountain for a cooking class led by a local Berber host. The dishes are classics of the Moroccan highland table, spiced tagine slow-cooked over charcoal, zaalouk prepared with roasted aubergine and cumin, flatbread from the clay oven. You cook, you eat, you understand something about this cuisine that no restaurant can teach. 

The afternoon moves into the valley on foot, the trails cutting through vast rugged landscape that has been home to the indigenous Berber people for thousands of years. The silence here is one of the most complete available anywhere in Morocco. 

The morning belongs to Marrakech in its most unexpected form. A private vintage sidecar, engine running, takes you into the labyrinthine alleyways of the old town at the only pace that does the Medina justice. Your driver navigates the lanes with the ease of someone who has been doing it for years, stopping at Bahia Palace, one of the finest examples of 19th century Moroccan architecture in the country, and the Ben Youssef Madrasa, the former Islamic school whose carved stucco and zellige tilework is among the most extraordinary decorative work in North Africa. The sidecar is the detail that your clients will be describing when they return home. 

The afternoon closes with a traditional hammam, the sequence of steam, black soap, and scrub that has been practiced in Morocco since the medieval era. It is not a spa treatment. It is a ritual, and the distinction matters. 

Dinner at a rooftop restaurant overlooking the Medina, the minarets and rooftops of Marrakech spreading in every direction below as the evening call to prayer echoes across the city.